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April, 2000


The Business Plan That Always Works
by Michael E. Gerber

Yes, believe it or not, there is such a plan. A business plan that always works. And believe it or not, you're going to learn how to create such a plan, your plan, in the next few moments.


 

NAIFA Addresses Financial Advisors
The first professional education event just for financial
services will be held May 18-20 in Dallas



Attracting the Affluent:
Evolution and revolution marketing high-end advice to high-need prospects

by John H. Melchinger

Darwin was right--at least about the evolution of species;
that as environments change the fittest survive.




The Financial Professional

Selling

Stop Asking For Referral and Start Deserving Recommendation!

by Stan Hustad
What the insurance and financial advisor needs to know in one article.

What Counts and What Doesn't
by Edwin P. Morrow
ChFC, CLU, CFP, RFC

Taxes can be legitimately reduced, or as Justice Holmes once said, "It is the right of every citizen to take any legitimate steps to reduce taxes."

The 21st Century Advisor
by Steve Moeller
Today, major shifts continue to occur in the minds of your wealthy clients and prospects.
"Scratch The ITCH!"
by Mitch Axelrod
What business are you in? Today, you, me and everyone else is in the I.T.C.H. business.
How to Make Winning Presentations
by Jim Cathcart
Every customer carries in his or her head the WIIFM questions: What's In It For Me?"

Seven Idiot-Proof Marketing Strategies That Will Skyrocket Your Sales And Profits..."
by Brian J. Kay
As the famous football coach, Vince Lombardi once said... You Have To Be Brilliant At The Basics


Personal Credibility Is Essential To Sales Success
by Bill Brooks

The value system of our society has shifted dramatically during the last two decades. The new values demand a totally different approach to selling than those that were in favor under previous value systems



Death of a Sales Process
by Bill Bachrach
What's the difference between a good interview and a bad interview?

How to Read Your Client's Mind
by Michael Lovas
Once you integrate these ideas and start using them, you'll find that many more people warm to you, your sales job becomes easier, and you quickly past sales and enter the realm of trusted advisor.

Marketing


Positioning Yourself So You Can Become a Resource
by C. Richard Weylman

If you're not receiving incoming calls, perhaps you're doing a great deal of promotion, but you're not positioning yourself as a resource and thus people don't see you as someone to turn to in time of need or emergency.

Stress Doc


Planning and Implementing a a "Safe" if not Successful, Company Retreat.
by Mark Gorkin
Two subpar workshops motivate the Stress Doc to grapple with the dysfunctional pieces of the planning and delivery puzzle. And one outcome: a wicked satire, "Top Ten" tips for having a "safe" company retreat.

Personal Growth


Endings and Beginnings
by Charli Williams
If you have gotten lost in the busyness of day-to-day living, or have forgotten to follow your plan, any time is a good time to start following your plan again, or redesign your plan

ARCHIVES

Internet


ASP's Mean Business
by Bill Ringle
ASP is one of the latest industry phenomenon to emerge from the eBusiness frenzy.

RX For Success


Transient Ischemic Attack (TIA)
by Elizabeth Gazda-Smith, M.D.
A transient ischemic attack is a brief focal neurologic deficit that resolves without any permanent neurologic impairment.

Editors

Carolyn Hersman
Eric Hornbeck