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Answer Corner by Andrew I. Shapiro CLU, CHFC A new monthly feature from The Best of America. Questions answered from readers on Estate Planning, Business Planning and Variable Products MARKETING What's Happening by John H. Melchinger Of the changes going on in the financial services marketplace, none is greater than the change in consumer attitudes and interests... THE WEB REVIEW Savings on the Web by Financial Services Online Familiarity with a variety of Web sites can save you lots of time & money! BACK
EDITIONSFebruary 1997 March 1997 INDEX
OF ADVERTISERS Fairlane Financial Blue Cross Blue Shield of Texas WinterHawk West Indies Ltd. Lamont Williams Michael Lovas- Ghostwriter FSO Elite Marketing Group Sumrall and Associates George Sterne BHC Marketing National Life of Vermont Kansas City Life Art Jetter Long Term Care Providers Financial Services Journal Pre-paid Legal Writing by Design High Impact Presentations |
April 1997 This Issue of 'Financial Services Journal' is dedicated to
The Birth of a Profession by Edwin P. Morrow, ChFC, CFP, RHC As fate would have it, Ed Morrow, a close personal friend of Loren Dunton and a featured columnist in this magazine submitted his April column 'saluting' the instrumental role of Dunton in the development of the 'financial planning profession' merely days prior to Dunton's death. An indepth look at the growth of this profession. FEATURED ARTICLES Income Annuities Give Them the Recognition They Deserve by David Shapiro CFP, CLU, ChFC 1997 has roared in like a Lion, not bashful at all about a 6700 DJIA. Not too frightened about interest rates and inflation. Taking the Confusion Out of Death Benefits by Thomas F. Streiff CLU, CFP, CFS Insurance companies are becoming more creative in the way they design their death benefits, which in turn demands a higher level of understanding. How to Avoid The Lone Ranger Syndrome by Charles K. Markline Ph.D, CPCM Many times modern-day managers secretly view themselves as direct descendants of the Lone Ranger. Wave Marketing- Positive Placement of the Parts for Perfection by Michael Lovas One of the fundamentals of any successful Wave Marketing Program is the Credibility Factor. Customer Service AIKIDO by Sue A. Hershkowitz CSP Blend energy to gain cooperation and enjoy harmony, loyalty and delighted customers. The Power of Choice by Charli Williams, Executive Success Coach You chose your business, your spouse, your employees. You also chose the people and the companies you continue to do business with. Diabetes-Living With It by Fred E. Wernette A personal view of spending two years with Type II Diabetes. (Read the first year account in Back Issues, February 1997 - Diabetes)
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