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"100
Time-Tested Tips, Secrets And Strategies
To Becoming Wealthy Beyond Your Wildest
Dreams Both Personally And Financially..."
by Brian J. Kay
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Please take a moment to re-read the headline at the top of this article.
Sounds "hypey", "too good to be true", maybe even "ridiculous."
I mean, how can I possibly claim to have the "secrets" to lifelong success
and happiness?
Well, stick with me because I'm about to share a "success formula" that
a friend shared with me about 4 years ago which literally...
Changed My Life!
I have read hundreds of business, investing and self-help books over the past 9 years.
Not to mention that I also subscribe to about three dozen newsletters, trade magazines
and newspapers, which I read religiously every month.
I read and dissect all of these sources of information to distill the most useful
tips, secrets, and strategies on...
How To Lead A More Productive And Fulfilling Life Both
Personally And Financially!
I have been blessed at a relatively young age to have a lot of good fortune.
I have a beautiful loving wife, great family, close friends, and a successful business
helping other people to achieve their personal and financial goals.
But, from time to time, I fall prey to the "victim mentality".
You know what I'm talking about. The days...weeks...or even months (hopefully not
years!) that things just don't seem to be going your way. Maybe your business isn't
going as well as you want it to. Maybe you're working too many hours for very little
money. Maybe you're not getting along with your spouse, or your kids are starting
to drive you crazy.
Whatever the situation may be, you start feeling sorry for yourself, and in a weird
way, you start feeling like you have bad "Karma" or someone (maybe the
big guy upstairs) is out to get you.
You start blaming others or circumstances beyond your control for your own misfortunes.
If this describes you or someone you know, there's nothing to be ashamed of. We've
all been in that place at one point in our lives or another.
The most important thing is that you understand that the quality of your life depends
on your own actions and not acts of God, nature, politicians, or the economy.
For the most part, you can have whatever you want out of life as long as you're committed
to being as good as you can be.
The truth is, it's not your circumstances that count...
It's How You React To Circumstances That Determines Your Quality Of Life!
Which leads me to a person named Dave Kekich.
Twenty years ago, Dave was a health and fitness buff. He worked out, did long-distance
running and ate a low-fat diet. In a nutshell, Dave's life was great.
Then, one day while working out on the bench press at his local gym, he started to
experience some pain and discomfort. The pain got progressively worse, and to make
a long story short, Dave became a complete paraplegic and has been confined to a
wheelchair ever since.
Unlike most people who would have fallen into a deep depression over news like this,
Dave decided to accept the cards he was dealt, and make the most of his unfortunate
circumstances.
He became an extremely successful venture capitalist, has hundreds of friends and
admirers from all over the world, and has published the "Kekich Credo"
which I have reproduced in this article and contains what I consider to be...
The Most Valuable And Powerful Words Of Wisdom
I've Ever Read In My Entire Life!
As a matter of fact, I've never read anything else that has helped my business or
personal life more than what is contained within the pages of this article. It was
a gift to me from a friend, and I want to share it now to start you off with the
right mental attitude.
So, without further ado, here are the 100 time-tested tips, secrets, and strategies
to becoming wealthy beyond your wildest dreams both personally and financially:
Kekich's Credos
©2000 Piranha Marketing & Dave Kekich
1.Strive to increase
order and discipline in your life. Discipline usually means doing the opposite
of what you feel like doing. People will do almost anything to stay in their comfort
zones. If you want to accomplish
anything, get out of your comfort zone by replacing your bad habits, one- by-one,
over time, with good habits. Focusing on habits is the easy road to discipline.
2.Cherish time, your most valuable resource. You can never make up the time
you lose. It's the most important value for any productive happy individual and is
the only limitation to all accomplishment. To waste time is to waste your life. Use
your time effectively.
3.Think carefully before making any offers, commitments or promises, no matter
how seemingly trivial. These are all contracts and must be honored. These also
include self-resolutions.
4.Real regrets only come from not doing your best. All else is out of your
control. You're measured by results only. Trade excuses for results, and expect half-hearted
results from half-hearted efforts. Do more than is expected of you. Be willing to
pay the price. Life's easy when you live it the hard way...and hard if you try to
live it the easy way.
5.Always show gratitude when earned, monetarily when possible.
6.Produce for wealth creation and accumulation. Invest profits for wealth
preservation and growth. Produce more than you consume, and save a minimum of 20%
of all earnings. Pay yourself first.
7.Cut all ties with dishonest, negative or lazy people, and associate with people
who share your values.
8.Learn from the giants.
9.A little caution avoids great regrets. Hope for the best and prepare for>
the worst. Keep fully insured physically and materially and keep hedged emotionally.
Insurance is not for sale when you need it.
10.Learn the other side's needs, offer as little information as possible,
never underestimate your opposition, and never show weakness when negotiating.
11.Never enter into nor invest in a business without a solid, well-researched
and well thought-out written plan. Execute the plan with passion and precision.
Plan and manage your life the same way.
12.Success comes quickly to those whom develop great powers of intense sustained
concentration. The first rule is to get involved by asking focused questions.
13.Protect your downside. The upside will take care of itself. Cut your losses
short - and let your profits run. This takes tremendous discipline.
14.The primary purpose of business is to create and keep customers. Marketing
and innovation produce results. All other business functions are costs. Prospecting
and increasing the average value and frequency of sales are the bedrock of marketing
and business.
15.Pay only on performance. Whatever you reinforce or reward, you get more
of.
16.Competence starts with guaranteeing your work.
17.Life operates in reverse action to entropy. Therefore the universe is hostile
to life. Progress is a continued effort to swim against the stream.
18.Find out what works, and then do more of it. Focus first on doing the right
things, and then on doing things right by mastering details. A few basic moves produce
most income.
19.Use leverage with ideas (the ability to generalize is the key to intellectual
leverage), work, money, time and people. To maximize profits, replicate yourself.
Earning potentials become geometric rather than
linear.
20.Rationalizations are generally convenient evasions of reality and are used
as excuses for dishonest behavior and/or laziness.
21.Always have lofty explicit goals and focus on them intensely. Assume the
attitude that if you don't reach your goals, you will literally die! This type of
gun-to-your-head forced focus... survival pressure mindset, no matter how briefly
used, stimulates your mind, forces you to use your time effectively...and illuminates
new ways of getting things done.
22.The value of any service you have to offer diminishes rapidly once it's provided.
Protect your compensation before performing.
23.Incalculable effort and hardship over countless generations evolved into the
life, values and happiness we take for granted today. Every day should> be
a celebration of existence. You are a masterpiece of life and should feel and appreciate
this all the way down to your bones. Aspire to achieve and build onto the great value
momentum-taking place all around you.
24.Enthusiasm covers many deficiencies - and will make others want to associate
with you.
25.All human beings are driven by two basic emotions - pain and pleasure.
Most people will do far more to avoid pain than they will to gain pleasure.
26.Religiously nourish your body with good nutrition, exercise, recreation, sleep
and relaxation techniques.
27.The choice to exert integrated effort or to default to camouflaged laziness
is the key choice that determines your character, competence and future. That
critical choice must be made continually - throughout life. The most meaningful thing
to live for is reaching your full potential.
28.Keep an active mind, and continue to grow intellectually. You either grow
or regress. Nothing stands still.
29.Most success is built on clear persuasive communication. It starts with
careful listening, questioning and observing your feedback. Become a communications
expert.
30.Socialism appeals to psychological and intellectual weaklings. Take full
control of, and responsibility for, your conscious mind and all aspects of your life.
Do not depend on others. Being incompetent or dependent in any part of your life
or business opens you up to sloppiness, manipulation and irrationality.
31.If there is not a conscious struggle to be honest in difficult situations,
you are probably being dishonest. Characters aren't really tested until things
aren't going well or until the stakes are high.
32.Do not compromise if you are right. Hold your ground, show no fear, and
ask for what you want, and the opposition will usually agree.
33. If the situation is not right in the long term, walk away from it. Maintain
a long-term outlook in all endeavors. Live like you don't have much time left...but
plan as if you'll live for centuries.
34. Invest only after strict and complete due diligence. Make decisions carefully.
Then pull the trigger.
35. Always have one more project than you can comfortably handle.
36. Keep your overhead to a minimum. Rely more on brains, wit and talent..
and less on money.
37. Business is the highest evolution of consciousness, responsibility and morality.
The essences of business are: honesty, effort, responsibility, integration, creativity,
objectivity, long-range planning, intensity, effectiveness, discipline, thought and
control. Business is life on all levels at all times.
38. That which is most satisfying is that which is earned. Anything received
free of charge is seldom valued. You can't get something for (from) nothing. The
price is too high.
39. By adhering to a strong honest philosophy, you will remain guiltless, blameless,
and independent and maintain control over your life. Without a sound philosophy,
your life will eventually crumble.
40. It takes almost the same amount of time and energy to manage tiny projects
or businesses as it does to manage massive ones...and the massive ones carry with
them - proportional rewards.
41. There is no such thing as "just a little theft" or "just a
little dishonesty".
42. Lead by example.
43. Take full responsibility for your actions or lack of action. He who errs
must pay. This is an easy concept to grasp from the recipient's end.
44. An hour of effective, precise, hard, disciplined - and integrated thinking
can be worth a month of hard work. Thinking is the very essence of, and the most
difficult thing to do in business and in life. Empire builders spend hour-after-hour
on mental work...while others party. If you're not consciously aware of putting forth
the effort to exert self-guided integrated thinking...if you don't act beyond your
feelings and take the path of least resistance, then you're giving in to laziness
and no longer control your life.
45. Out-think, out-innovate and out-hustle the competition, and vividly visualize
yourself as winning before entering into every deal or competitive situation.
Maintain a blood-smelling, fighter pilot life-or- death attitude when any deal gets
near to a close.
46. First impressions are lasting impressions. Put your best foot forward.
People treat you like you teach them to treat you. A success key is positioning yourself
at the top of their agenda.
47. The right thing is usually not the easy thing to do. You may sacrifice
popularity for rightness, but you'll lose self-esteem for wrongness. Don't be afraid
to say "no".
48. If someone lies to you once, he'll lie to you a thousand times. Lying is
for thieves and cowards.
49. Have strict and total respect for other people's property.
50. Producing results is more important than proving you're right. To get
things done, try to understand others' frames of references, points of view, needs
and wants. Then determine what is honest, fair, effective and> rational...and
act accordingly.
51. Long-term success is built on credibility and on establishing enduring relationships
with quality people based on mutually earned trust.
52. Don't be preoccupied with things over which you have no control.
53. Spend more time working "on" your business than "in" your
business.
54. Don't enter into a business relationship with anyone unknown to you without
being furnished with references dating back at least 10 years. If he doesn't
have good enduring relationships, stay away. Check all representations on which you
will rely made by everyone.
55. Enjoy life. Treat it as an adventure. Care passionately about the outcome,
but keep it in perspective. Things are seldom as bleak as they seem when they are
going wrong - or as good as they seem when they are going well. Lighten up. You'll
live longer.
56. Identify exactly what it is you want. This takes a lot of thought. Then>
don't let anything stand in your way of getting it.
57. You can get any job done through the sheer force of will when combined with
uncompromising integrity and competence. Strong leadership is the key.
58. You are responsible for who, what and where you are in life. Situations
aren't important. How you react to them is. You have to play it where it lies.
59. The foundation of achievement is intense desire. The world's highest achievers
have the highest levels of dissatisfaction. Those with the lowest levels are the
failures. The best way to build desire is to make resolute choices for the future.
60. Integrate every aspect of your life (body, mind, spirit, relationships, business)
and each within itself. Integrating means understanding and digesting a process...and
seeing relationships among seemingly unrelated phenomena. It's a sign of innovative
genius.
61. Never be deceptive when trying to achieve a personal gain. Shortchanging
others results in loss of self-esteem.
62. If your purpose of life is security, you will be a failure. Security is
the lowest form of happiness.
63. Never enter into a contract unless all parties benefit. But no partnership
is ever 50/50. There will always be inequities.
64. Review the basics of your profession at least once per year.
65. Bitterness and anger empowers your enemies and enslaves you. Negative
thinking results in the destruction of property. It is anti-property, therefore anti-capitalistic
and anti-life. It also erodes your health. Forgive, forget, and get on with your
life.
66. Most people spend 90% of their time on what they're not best at and only 10%
of their time on their best ability. Geniuses delegate the 90%...and spend all
their time on their "unique ability".
67. High self-esteem can only come from moral productivity and achievement.
68. There are an infinite number of new opportunities. Actively seek them out,
and position yourself to recognize and take advantage of them.
69. There is no such thing as a good idea unless it is developed and utilized.
70. For maximum profits, identify and market universal needs, wants and trends.
Satisfying needs and wants and replacing problems with creative innovations is the
essence of profit generation.
71. To maximize opportunities, seek and master the complicated. The major
solutions you find will be surprisingly simple, and the competition is minimal.
72. Always have options. Options are a primary source of power.
73. Nothing wins more often than superior preparation. Genius is usually preparation.
74. Patience is profitable. Achievement comes from the sum of consistent small
efforts, repeated daily.
75. Persistence is a sure path to success with quality activities. Never,
ever, ever give up.
76. "I will do this" is the only attitude that works. "I'll
try" or "I think" doesn't work.
77. Always work on increasing the size of the pie, rather than just your portion.
78. Rewards are rare without risks, but take only carefully calculated risks.
Make sure the odds are on your side.
79.The "how" you get it (with integrity) is more important than the
"what".
80. Be explicit and semantically precise in all communications, agreements and
dealings. Summarize and write down important discussions...and make sure all
sides agree. Putting agreements in writing avoids misunderstandings. Memories are
fallible, and death is inevitable (so far).
81. The best way to get started is to get started. Life rewards action. Be
proactive rather than reactive. Wait for nothing. Attack life. Don't plan to death
or ask for permission. Act now...and apologize later.
82. Question everything. Don't believe it's true or right just because it's
conventional. Strip all limits from your imagination on every deal and look for an
unconventional creative opportunity in every mistake, crisis or problem. Be flexible.
Be willing to turn on a dime when advantageous.
83. Have fun. The single key to a successful happy life is finding a vocation
you enjoy - one that excites you the most. Then couple it with independent self-stimulated
thinking, and follow with action.
84. Nobody gets old by surprise.
85. When it's a matter of producing or starving, people don't starve.
86. Fill your life with positive expectations. Demand the best. Attitude and
desire contribute to 90% of your success. Anyone can learn the physical mechanics.
87. The surest way to accomplish your business goals is making service to others
your primary goal. The key to success is adding value to others' lives.
88. The source of lasting happiness can never come from outside yourself through
consuming values - but only from within yourself by producing values. In fact,
producing more than you consume is the only justification for existence.
89. An avoided problem will not go away, but usually gets worse. Anticipate
and eliminate problems - or meet them head on at the outset.
90. Find an excuse to laugh every chance you get, especially when you least feel
like it.
91. When someone makes a big issue about his honesty or achievements, he is probably
dishonest or a failure.
92. Put the magic power of compound interest to work with every available dollar.
93. The best investment you will ever make is your steady increase of knowledge.
Invest in yourself. Thirty minutes of study per day eventually makes you an expert
in any subject - but only if you apply that knowledge. Study alone is no substitute
for experience. Education is always painfully slow.
94. For each important action you take, ask yourself if you would be embarrassed
if it were published. It takes a lifetime of effort to build a good reputation
but only a moment of stupidity to destroy it.
95. You are exactly what you believe and think about all day long. Constantly
monitor your thoughts.
96. If it can't be observed, it's not true. Never act on blind faith. Whenever
something sounds too good to be true, you can bet it is. Refuse to be swayed by emotion
when it conflicts with reason.
97. Anxiety is usually caused by lack of control, organization, preparation and
action.
98. The first rule of sharpening your mind is to be an alert and sensitive observer.
Constantly pay attention. Observation is the genesis of all knowledge and progress...and
is the first and last step of every thinking man's tool - The Scientific Method.
99. Experience is not what happens to you. It's what you do with what happens
to you. It takes a wise man to learn from his own mistakes...and a genius to learn
and profit from the mistakes and experiences of others.
100. T he purpose of life is to delay, avoid and eventually reverse death.
Well, what did you think?
I hope you found Dave's "success rules" as enlightening and profound as
I did when my friend gave them to me.
In fact, I personally keep a copy of the "Kekich Credo" right next to my
desk at all times so I can drink deeply from Dave's wisdom and insights whenever
I start feeling down or frustrated. I recommend you do the same.
For more FREE articles, tips, newsletters
and expert opinions on how to get more qualified leads, sales, and referrals for
your business, you can visit the Leads4Insurance website at http://www.leads4insurance.com. Or, you can sign up for Brian
Kay's FREE Marketing Tips Newsletter
which contains dozens of proprietary marketing secrets and strategies on how to skyrocket
your sales and profits. To subscribe, simply send a blank email message to: leads4insurance@aweber.com.
Brian
J. Kay
Executive Director, Leads 4 Insurance
921 Port Washington Blvd., Suite #3 Port Washington, NY 11050
tel:(516)944-6700 fax:(516)944-5275
email:info@leads4insurance.com
http://www.leads4insurance.com
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