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Successful
Attributes of Titan Salespeople
by Ron Karr
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What kinds of salespeople are Titan salespeople? Here are thirteen attributes
Titan salespeople share.
Attribute Number One: A Sense of
Purpose
Titan salespeople have a clear sense of purpose. They know why they do what they
do all day long.
What do you stand for? What exactly do you want to represent to the marketplace?
Are you truly motivated to add value to your contact's day, quarter, year, and beyond
-- or are you only interested in setting up short-term relationships -- one commission
check at a time?
Titans are different. They're not just ìout on a sales callî -- they're on a mission
to add measurable value to the lives of the client
Attribute Number Two: The Ability to Handle Rejection
Titans know that taking rejection personally is hazardous to ones career.'No'
is not a personal judgment, but is instead the answer of no risk.
If someone says no, approach it positively. Every 'Yes' comes with a line of 'Nos'
in front of it. Ask yourself ,"What can I do to increase the likelihood that
this person will buy from me in the future?"
Titans don't have time to obsess about 'no.' They make a good effort and don't give
up after the first no. When it's clear that a sale isn't happening, they file the
'No' answers away and check in later. ìNoî really means 'not right now,' not ' no
for the rest of your career.' Who knows what the situation will look like in a month
or sixty days? Sometimes it's simply timing.
Attribute Number Three: Strong Self-Esteem
How much do you believe in yourself? How much do you believe in your ability
to bring about positive results for your customers?
Titan salespeople believe in themselves completely. They're not aggressive or overbearing.
Salespeople who emerge as long-term resources, as opposed to ìships passing in the
night,î are confident individuals who believe in what they can do -- and believe
in the outcomes that they are promising their customers.
Attribute Number Four: The Ability to Tailor a Professional Image
Titan salespeople understand that image has to be related to the audience.
Sending the right professional image is an ongoing challenge. You must be able to
adapt to many different situations. There is no single ìuniformî for every meeting
with every prospect.
Titans dress appropriately for the right situation -- displaying that they're a competent,
informed and successful professionals.
Attribute Number Five: Enthusiasm
Titan salespeople are enthusiastic, especially when they're talking about new
and exciting initiatives.
A big part of enthusiasm is making a personal commitment to follow through, measure
results, and track what takes place after you get your customer excited about a future
outcome. Titans are 100% invested in their own organization's efforts to make that
vision a reality.
Attribute Number Six: Willingness to be a Lifelong Student
Titans keep up with the needs of the market. There's no such thing as a ìcomfort
levelî. They're constantly working to advance their skills.
Look for new things that will keep you on cutting edge - take classes, keep up with
industry trends and read the same magazines that your customers read.
Attribute Number Seven: A Willingness to Accept Accountability
Titans accept full accountability for whether what they are promising is actually
getting to their customers. They don't field trouble calls by saying, 'I don't know
why the engineering department didn't do that, let me transfer you.'
Accept responsibility. When something goes haywire, don't spread blame - find out
what happened:"I'll research the problem and call you back by the close of business
today with a status report."
Attribute Number Eight: A Strong Work Ethic
Titans work as much as it takes to get the deal done and that it's to the customer's
satisfaction. That doesn't mean they work 100 hours per week. Titans make the most
of their working day. They work hard because they love what they do -- but they don't
let work take over their lives.
A strong work ethic means giving tasks that have the biggest impact on customers
the highest priority.
Attribute Number Nine: Unquestionable Integrity
Titans walk their talk.
They set standards and stick to them. They don't talk about delivering value, and
then cut corners. They don't promise outcomes they can't deliver.
If someone suggests a course of action that is ethically suspect, Titans politely
decline. No exceptions! A Titan's word is sacred. It is the foundation on which customer
relationships are built.
Attribute Number Ten: Being a Team Player
The power to succeed arises through the efforts of others. Titans glorify and support
the team they play for.
Who is part of that team? Both the external customer and internal customers. The
internal customer includes: The credit department, the shipping department, manufacturing,
marketing, accounting and more. Titans know that they have to get everyone to work
together to keep a customer happy, to deliver a solution that is regarded as indispensable.
Attribute Number Eleven: Being Pro-Active
Titans make things happen. They know they have to drive the decision. In the
customer-vendor relationship, if a situation doesn't work, they say ìLet me see what
I can do to make this better for you.î
They know they have a right to ask for a commitment in return at a certain point.
Attribute Number Twelve: Thinking Out of the Box
Titan salespeople look at problems from every angle -- even unusual angles. Forget
about ìindustry standard proceduresî. Titans think up, down, sideways, and backwards
for their customers.
Thinking creatively helps you see the customer's problems in a different way, helping
you deliver solutions that are second-to-none.
Attribute Number Thirteen: Staying in Balance
Titans incorporate career, family, financial, and spirituality goals into their
lives. Ignoring one area is disastrous when it comes to attaining the goals associated
with the other three. Part of balance is coming to terms with constant change, both
in business and in other relationships.
Titans know they have to grow in a number of areas. They're always working on
establishing and re-establishing balance in their lives.
© 2000 by Karr
Associates, Inc.
This article is excerpted from Karr's
Titan Principleô. The Number One Secret to Sales Success. Ron Karr is a professional
speaker, consultant, trainer and author who specializes in helping organizations
to dominate their marketplace and assisting individuals to get closer to the people
they serve. Ron's Titan Principleô has generated tremendous results for his
clients in the areas of sales, negotiations and customer service. Call 800-423-5277,
send e-mail to ron@ronkarr.com, or fax to (201) 461-5621 now to request
your free Titan Principle audio brochure.
Visit his website, http://www.ronkarr.com, for results-oriented services and learning
tools (including his books, The Titan Principleô-The Number One Secret to
Sales Success and The Complete Idiot's Guide to Great Customer Service).
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