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August,
2002
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Article Submission
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Journal Archives
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ABOUT
FSO
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Financial Services
Online (FSO) is the first and largest financial services publisher and portal
on the Internet. Our publications include Financial E-News, Financial Services Journal
Online and Messages From The Masters, which are available at no cost on our Portal
http://www.fsonline.com
ADDENDUM:
This
Newsletter is published by Financial Services Online, Inc. and distributed
on a complimentary basis to members of NAIFA, subscribers of the Virtual
Sales Assistant(TM)
and selected other recipients. It is designed to provide financial service
professionals an overview of the events and happenings that may affect their business.
If you would like additional information on any items or the sources used, please
e-mail us at e-news-list-admin@ e-news.fsonline.com
Contact: Carolyn Hersman
chersman@comcast.net
Copyright © 2002 Financial Services Online. Reprints and/or permission
to reproduce Financial Services Journal must be obtained in writing from the
publisher, Financial Services Online.
LEGAL NOTICE
Please read these important
legal
notices
concerning this publication |
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About
NAIFA
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| Founded in 1890 as the National Association of Life Underwriters,
NAIFA is comprised of 900 state and local associations and represents the interests
of 90,000 life and health insurance agents and financial advisors nationwide. Many
of NAIFA's members are NASD-licensed registered representatives or registered investment
advisors. Benefits of membership include legislative and regulatory representation,
education and training, and networking opportunities. The NAIFA umbrella includes
the Division of Financial Advisors and three specialty organizations: the Association
for Advanced Life Underwriting (AALU), the Association of Health Insurance Advisors
(AHIA) and GAMA International. |
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BUDGET
CONSTRAINTS:
TIPS TO CUT IT COSTS DURING THE DOWNTURN
by Dan Osborne
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According
to a July survey by Stamford, CT-based research firm Gartner Group, 44 percent of
organizations have reduced their Information Technology (IT) budgets this year, some
severely. Gartner reported that most were cutting back sharply on IT capital expenditures,
particularly hardware. Now the situation looks even grimmer, with budgets tightening
further and software allocations being pared down.
"The impact from the events on September 11 will extend and intensify the economic
slowdown impacting the global software industry for the next 18 months," said
Joanne Correia, vice president for Gartner Dataquest's Software Industry Research
group. "The verticals that could have slower software purchases will include
the airlines, travel, automobiles, insurance and new consumer PC segments."
Clearly, it is time to take stock of the financial side of IT. Here are tips from
financial services companies that have found ways to cuts costs without letting it
affect service levels or impact business operations.
Unified Messaging
Instead of being stuck in gridlock for an hour or two per day, how would you
like to zero out your email, fax and phone messages? That's what Kelly Walls does
90 minutes a day in the midst of Atlanta traffic.
"I receive 75 to 80 messages a day, so it's good to arrive with a clean inbox,"
said Walls, CIO of Royal Specialty Underwriting (RSUI). "I can immediately engage
in productive work rather than playing catch-up with messages."
This is made possible by Unified Messaging (UM). It offers a universal mailbox for
voice mail, email and fax communications. Users can manage, review or respond to
messages using a PC, wired telephone, wireless phone or handheld. According to research
firm Ovum, three quarters of insurance companies will be using UM by 2005.
One study by Palo Alto, CA-based market research firm The Radicati Group, Inc., found
that support for UM averaged $208 per user, compared to $708 in companies administering
separate email, voice mail and fax systems. Further, users saved anywhere from 25
to 38 minutes per day as a direct result of more efficient message handling.
The problem? UM hardware and software isn't cheap. Cost of deployment for voice mail
and unified messaging comes in at around $200,000 per server and you might need more
than one. To put it another way, that's $150 to $1000 per user, depending on the
size of the site and the range of services. RSUI's Avaya system is at the low end
of the price scale as the company didn't need to buy any new servers or PBX systems.
Fortunately, there is a cheaper way to go about it ñ outsourced messaging. "It's
too much hassle to hook UM up ourselves," said Charles Whitener, National Sales
Director of Albuquerque, NM-based Primerica Financial Services. "We prefer to
focus on our core competencies, not IT."
Primerica utilizes a UM system by Orchestrate.com, of Atlanta. Whitener estimates
that Primerica has UM 7,000 users. He uses it to send out group emails, faxes and
conference calls, allowing him to spend 90 minutes a day in the car answering email
and fax messages, as well as voice mail. Overall, he estimates a total time savings
of two hours per day. The service costs $10 to $20 monthly per user. Several UM hosting
companies offer similar services.
Storage and Pizza
Some companies are looking at various approaches to storage as a means of cutting
costs. Continental American Insurance in Columbus, Ohio, found an economical way
to reduce storage costs. Instead of just buying more servers, it decided to implement
a storage area network (SAN).
"This will greatly reduce the upgrade costs associated with buying new servers,"
said Dave Thompson, Continental's technology supervisor. "The expense of buying'pizza
box' style servers is considerably less than traditional servers."
Pizza boxes are basically servers that are the same thickness as a regular pizza
box. This allows far more data to be stored in a smaller space. As well as reducing
storage costs, they also cut down on power. IBM, HP, Dell, Compaq, Sun and many others
are coming out with their own versions.
Such storage solutions "are becoming the configurations of choice for many companies,"
said Intel's technology business research analyst, Brooks Gray.
A similar concept, but especially suited to small or remote offices, is the SnapServer.
Eric Mark, president of Mark Walter Insurance in Canonsburg, PA, didn't want the
expense of a full-blown server. "By paying attention to keeping costs down,
it soon became clear that we didn't require a dedicated NT server to extend the file
sharing and storage capabilities throughout our office," said Mark. "The
SnapServer cost us no more than a third of what it usually takes to establish a traditional
network."
Cost-Effective IT Management
Large companies are used to forking out big dollars for comprehensive network/system
management solutions. They help them to monitor network traffic, track the health
of every device on the network, and troubleshoot problems before users become aware
of them. Vendors offering such products include Computer Associates, HP and IBM.
Allstate Insurance, for example, utilizes Computer Associates' Unicenter TNG management
suite. "Unicenter allows us to manage all our remote locations from a single
console, which gives us the ability to reduce operational costs and increase system
availability," said Roger Einbecker, Allstate's assistant vice president of
IT.
Not everyone, however, can afford the price tag, nor the many months it often takes
to get such complex systems functioning. Anthem Life's Maine operation, for instance,
used HP OpenView to manage desktops at its headquarters in Portland, ME, as well
as over 20 remote sites.
"It required a lot of attention from several dedicated resources to keep that
system going," said Charles Cahoon, Anthem's Network Manager. "Despite
years attempting to get it running well, we never reached the point where we felt
in control."
He looked around for an inexpensive alternative. From its headquarters in Portland,
ME, Anthem now uses WebNM from Somix Technologies (Sanford, ME) in conjunction with
What's Up Gold, a network monitoring, alerting and recovery tool by Ipswitch Inc.
of Lexington, MA. WebNM provides real-time access to network status, remote monitoring,
and inventory reporting.
"We installed it in less than a week and found it simple to operate," said
Cahoon. "Now we get much better uptime than before, and can be more proactive
for a fraction of what we were paying before."
He estimates the old management system came to over $300,000 compared to $30,000
for the new set up. His yearly maintenance contract fee has dropped from $55,000
to $6,000. Further, instead of two personnel each spending twenty-plus days a month,
one person runs everything in one or two days a week.
Another company taking an economical approach to IT management is American Equity
Underwriters in Mobile, AL. "When the Code Red Virus attacked our network, we
could take action before our system crashed," said Chief Technology Officer
Alicia Widder. The company uses WebNM to monitor headquarters and 40 remote locations.
Boosting Performance Without New Hardware
With hardware dollars at a premium, companies must find innovative ways to make PCs
last another year or two. One smart approach is to address fragmentation ñ a disease
that slows Windows-based systems to a crawl by splintering files into many pieces.
Left alone, files can eventually be split into hundreds or even thousands of bits,
leading to a deterioration in speed and responsiveness. It is remedied by a process
known as defragmentation.
"Defragmenters are rising sharply in popularity as people realize they can often
deliver comparable performance gains to hardware upgrades at a fraction of the cost,"
said Paul Mason, Vice President of Software Research at IT analyst firm International
Data Corporation (IDC) of Framingham, MA.
The technology has experienced steady growth in financial services in recent years,
and is affordable for small offices as well as large enterprises. "I need to
defragment my disks regularly to keep them performing well," said Leo Petroski,
a developer at Cigna Insurance. Rick Adams, an executive at Allstate Insurance in
Charlotte, NC, is also a firm advocate. "Regular defragmentation has increased
the overall efficiency of my Windows NT workstation," he said.
But it is in an enterprise setting that defragmentation really comes into its own.
A large bank headquartered in California, for instance, conducts daily defragmentation
on over 2600 workstations and 200 servers at its west-coast headquarters, 200 machines
at an East Coast facility and hundreds of machines at a dozen regional offices. This
company uses Diskeeper by Executive Software of Burbank, CA., the market leading
defragmentation software.
"For most Office users, a fragmented disk takes about five seconds longer to
open and reboots take about 4 or 5 seconds longer," said senior technical architect
Gary Stout. "Heavily fragmented disks exert an even bigger impact on performance."
Per his calculations, at approximately five seconds lost opening a document, times
20 files per day for the average person, times 240 work days a year, times 3000 employees,
that equals 20,000 hours a year of lost productivity. At $40.00/hour, that's a cost
of $800,000. "Obviously, these are only rough figures, but I'd suggest that
they're really underestimated," said Stout.
He notes that Windows NT is heavily fragmented as soon as the operating system is
loaded. On average he finds it in 1000 to 3000 fragments, enough to seriously affect
performance. "That new 1.5GHz PC may seem like a screamer, but you're not getting
top performance," said Stout. "It's like using regular gasoline in a formula-one
race car ñ it will run and you'll feel real cool driving it, but you won't win any
races."
Help for the Help Desk
When IT budgets must be trimmed, many firms see the help desk as a place to cut
corners. Big mistake. This leaves employees struggling with their own problems or
asking colleagues for assistance. According to Gartner analyst Kris Brittain, "For
every dollar a firm cuts out of the support budget, it spends another two dollars
on an'underground help desk'."
A better approach is to invest in tools that offer monetary savings while improving
the level of support. Earlier this year, Wausau Financial Systems of Mosinee, WI
implemented Network Associates Magic Help Desk software. Wausau has 63 support staff
assisting more than 800 financial institutions around the country. When a client
calls in, the software recognizes the caller and puts account information on the
screen. Tom Nohelty, the company's Vice President for customer care estimates that
this feature has improved efficiency by 10 to 15 percent.
Such savings are not unique. Brittain says that companies using help desk software
only for logging and tracking calls spend $50 to $60 per call, while ones using automated
help management tools can cut that to $10-$14. Such applications enable the help
desk to be proactive in addressing problems without adding staff. Instead of viewing
the help desk as a cost center, then, it can be used to significantly improve return
on investment from the total IT resources of the organization.
As well as writing technology-based articles, British Columbia, Canada-based Dan
Osborne is a jack-of-all high-tech trades. He offers website proofreading services
to overseas companies; Japanese/English translation; technical writing of articles,
helpfiles and manuals; business writing of news releases and articles; web site design;
and HTML programming inJavaScript, PHP and MySQL.He can be contacted at djosborne1@telus.net |
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