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January 2007

 

Becoming a Brand
by David G Rohlander

Do you consider yourself a leader? The easiest way to tell if you are a leader is to look behind you. Is anyone following you ?Leadership doesn't really amount to much unless you cause people to take action, follow you.


Bring on the Baby Eyes
by Susan Friedmann
They say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment! Recently, I had a range of experiences that brought home the importance of going to every tradeshow with 'baby eyes' -- with an open mind and willingness to consider everything about your exhibit from a number of different angles.


Don't Do It! (Yet)
by Ed Morrow' CLU' ChFC' CEP'CFP®' RFC®
Microsoft has finalized the code for its next release of Microsoft Office 2007. Larger corporate customers will be able to get their hands on a download of Office Small Business 2007 in December. However, smaller businesses and individual users will have to wait until early in 2007 to buy a boxed version of Word, Excel, PowerPoint, Outlook and the other members of the Office 2007 family. The consumer editions of Microsoft Office 2007 are expected to hit stores in spring, in step with the Microsoft's new Vista operating system.

What does financial planning really entail?
Lew Nason
Today, it seems that the vast majority of the organizations who promote financial planning — and most of the people who call themselves financial planners — have significantly strayed from Loren Dunton's original vision. Financial planning has become all about helping the wealthy to become wealthier. Their main focus has become about how to make money in the stock market and transfer that wealth to future generations. There is very little training about: helping average people to learn how to spend, save, invest, insure and plan wisely for the future, to achieve financial independence.

Do You Know Any Clients From Hell?
by Forrest Wallace Cato, RFMA, RTIC, FMM, RFC

Bernon Peacock, my friend who was the long time Editor-In-Chief of Pension World magazine told me recently, "I retired from magazines. I now do financial PR." Quickly I asked, "Are any of your clients financial planners?" Bernie shouted back, "Oh no! Planners are such control freaks! Too many planners are clients from hell! My eyes widened at this response.


How to Use Questions to Gain More Selling Power And Show Prospects What They Want Most
By Bill Brooks
Studies show that most people approach a buying decision with some level of anxiety. The truth is, they really don't want to have to make a decision. Believe it or not, your prospects are very often looking for an excuse not to satisfy a need or want. The decision-making process is just too stressful for them.
It's Time to Reinvent Yourself
by Michael Beck

It happens every year about this time. I reinvent my business (and myself in the process). Most often I do it because of my desire to grow my business and make a greater difference in the world, rather than because I'm unhappy with the way the past year went. The process is rejuvenating and inspiring. It's a great way to enter the new year with enthusiasm and rekindled energy. It motivates me to examine the various parts of my business and my life, and it sparks a flood of creative ideas. This process of self-examination, inspiration, and creativity allows me to set new goals, develop new plans of action for the coming year, and set in motion new initiatives.

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