March, 2001

THE ADVISOR'S FORUM

This event is sponsored by NAIFA's Division of Financial Advisors, in cooperation with Thomson Financial, the publishers of Financial Planning Magazine. The program is outstanding - and the speakers have already submitted outstanding manuscript material for the Conference handbook.

ANNUITIES

ANNUITY INVESTING & PROPER CONTRACT STRUCTURING CONSIDERATIONS
by Paul M. League, CFP


All deferred Annuities come in two contract "forms"; namely, as Owner Driven ("OD") or Annuitant Driven ("AD") . . .


SALES SUCCESS

DON'T OUTLIVE YOUR LIFE INSURANCE
by Jim McCarty CLU, RHU, LUTCF
Our clients' desire for life insurance does not cease until the day their hearts stop beating. Don't allow them to outlive their life insurance!
HOW TO LOSE BUSINESS
by Kerry L. Johnson, Ph.D.
Here are a few mistakes that you may find yourself currently making. Each one you recognize has conservatively cost you $50,000 over the last 12 months

COACHING

REAL SUCCESS STORIES OF ACTUAL COACHING CLIENTS
by Joseph Lukacs

The case I present is based on an actual client. The challenges, situation, and recommendations are all real.

MARKETING

IN THE MOOD-AH
by Martin R. Baird

I visited some clients recently and they introduced me to the word muda. I like that word. I think it's an excellent word to describe the kind of marketing that some people do
CREATING STRATEGIC ALLIANCES WITH ATTORNEYS
by Steve Moeller
By understanding the key challenges your potential alliance partners face, you can develop strategies that benefit everyone.
RELATIONSHIP MARKETING - FINDING YOUR FOCUS
by C. Richard Weylman
One challenge facing managers today is how to focus their sales team into the appropriate markets and light a prospecting and marketing fire.

HOW TO ACHIEVE YOUR "PERFECT" FINANCIAL
CONSULTING BUSINESS


by Bruce R. Wright

If you could create the perfect business, what would it be like? How would you spend your business time, talent and resources? If you could eliminate your least favorite, most annoying, least profitable activities, what would they be?

FINANCIAL PROFESSIONALS

A STRIPED ZEBRA OR WHITE STALLION?
by Mary Anne Wihbey

Over the years we have talked a great game of change, but why have very few companies been able to successfully recruit and train and lead our industry as "an industry" into the 21st century?


21 WAYS TO AVOID E-MAIL DISASTER
by Bill Ringle
A guide to 21 common ways that business people shoot themselves in the foot with e-mail on a regular basis, with recommendations for better business conduct on the Information Superhighway.

THE HEART OF FINANCIAL WISDOM
by Bill Bachrach
IF THE HEIGHT OF WISDOM IS ENLIGHTENMENT, then we can say that the kind of clients we seek are financially enlightened. It may seem odd to pair a term usually used to refer to spiritual matters with one so flatly material, but "financial enlightenment" is hardly an oxymoron.

THE 10 SECRETS OF ESTATE PLANNING
by I. David Cohen, CLU ChFC LUTCF
It is important for financial professionals to help their clients understand that what they have created during their lifetimes needs to be supported on an ongoing basis after they have passed away.

STRATEGIES & TECHNIQUES TO GUIDE OUR LIVES
by Michael Crow
Human beings are all uniquely different. We see things differently; we interpret things in our own, individual way; and we all go about doing things in a hundred different ways. What is fascinating is how we arrive at such different conclusions given the same data.

PROSPECTING
REFERRAL PROSPECTING:
by Bill Cates

Without question, getting clients through referrals is the most powerful way to build your business; not to mention the most enjoyable.


THE STRESS DOC
A STRESS SURVIVAL GUIDE FOR HR MANAGERS/PROFESSIONALS:
Ten Stressors and Five Management Strategies
by Mark Gorkin, LICSW, "The Stress Doc"

In today's unstable, 24/7, "do more with less" corporate world the role of Human Resources is more critical than ever. How does the HR Pro bridge the gaps between employees, supervisors and managers not to mention whirlwind technology without falling into the black hole of burnout? Have no fear; the Stress Doc is here with your stress survival guide.

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