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 The
Secret to Success: INTENT
by Joseph Heller
Have you fallen into the How To trap? Are you focusing on what to do or how to do
it verses WHY to do it? Most people I know who are struggling to stay ahead are focused
on the how to dig themselves out of debt or how to make quota. Why is everyone focusing
on the How To's when the secret to success is INTENT?
 Help
Prospects Stop Being Their Own Worst Enemy
by Martin R. Baird
In its Dec. 22, 2003 issue, Forbes magazine published an article about investing
titled "Your Own Worst Enemy." It was a great one-page article and it explained
that if everyone only read magazine and newspaper headlines, they would think that
"crooked trades" are robbing people of their future. The article noted
that investors have lost more than $10 million to crooked trades. I hear all the
time that the crooks are ruining the business.
 Creating
a Dynamic Business
by Michael Beck, Founder
Three areas of development are necessary to achieving your success. Accelerating
growth in your business and your life requires attention to all three areas. They’re
like a three legged stool. Paying attention to only one or two of them just won’t
work. They support and reinforce one another.
 Sales
Magic
by Kerry Johnson, MBA, Ph.D.
Do you realize you're being subliminally seduced almost every single day
by almost every part of your outside business and personal environment? If you're
thinking that subliminal seduction in advertising has been outlawed, you are right
- to a certain extent. You are being seduced daily in many other ways as well.
 The
Power of Permission
by Don Pooley
You muted the commercials on the TV last night because you were fed up with
interruption marketing. Ditto if you went through your mail and found most of it
was junk. Ditto again, if a stranger phoned you (usually at dinner time) and wanted
you to answer some questions, or contribute to yet another worthy cause. Interruption
marketing does just that. It interrupts you, and steals your time.
 Is
Your Business Partner Right For You?
by Norm Trainor
The following is based on one of The Covenant Group's clients, Joel Stack. All
of the names and telling details have been changed to preserve client privacy. Joel
Stack believed his partnership with another advisor would take his business to the
next level. But a year into the partnership, his revenue was down and his stress
level up.
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Naïve
or Desperate?
Investors continue to be swindled by investment schemes.
by Jonathan Hafen
Though the economy appears to be rebounding, many investors
are still feeling the sting of having lost hefty percentages of their savings. Lower
interest rates and returns on traditionally low risk investments put investors in
a vulnerable position where they may feel the need to "catch up" to where
they were a few years ago.
 First
Things First
by John H. Melchinger
People come to me when they have a problem. Acquiring new
clients is always an issue. They want a quick fix that doesn't involve them; a marketing
technique. I tell them this: "I can help you, but first things first. The more
personal the style of acquiring a new client, the better that client will be and
the longer that client will stay with you. Less personal approaches yield far lower
results. If you aren't getting personal introductions, something is terribly wrong."
 The
One Characteristic All Buyers Have In Common
by Bill Brooks
There is one particular situation or circumstance that must
absolutely exist in a prospect's mind before they will ever become a truly qualified
prospect for your product or service. Surprisingly, it isn't money (they can borrow,
direct or release funds) and it isn't really the authority to buy (you can find your
way to the buyer).
 What’s
Your NCR Quotient?
by Ed Morrow, CLU, ChFC, CFP, RFC
No, I am not asking if you have or need a cash register
from the well-known National Cash Register Company. Financial
advisors don’t need a cash register, but they do need cash. In
fact, lots of financial advisors are hurting financially! Why?
They are caught in eight economic squeezes:
 What
If Your Business Was Truly All About Them?
by Bill Bachrach, CSP
The truth is there are a lot of people who think they are client-centered, and who
don't behave that way. What's more, most advisors agree that their businesses should
be all about their clients, but they've never formulated or implemented a plan for
actualizing this ideal.
 Been
There, Done That, Now What?
by Charli Williams
This is the rather logical question that comes up for people when they become comfortable
with their continuing successes in business and personal life. Financial ease, happy
relationships and increased good health are things most of us want.
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