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Marketing
YOU
(First in a series of articles on personal performance
marketing)
Now
Hear This!
by Stan Hustad
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You need to hear this - If you want to be
successful today you will have to learn how to market you.
If you are seeking to market your company or the products
they provide, you are on the wrong side of business history
and the marketing equation. Good clients buy you. You can
be fully committed to a good company and you can believe powerfully
in the products you offer - but you must market you. The best
way to start marketing you and your business is to be a better
you.
Becoming better is the first step to good
marketing. My first marketing challenge to you is; Become
the kind of person you would love to have for a client ... because
the kind of person you are is the kind of person you will
attract as clients. Let me ask you this, do you want to attract
clients who are successful, goal-directed, influential, courageous,
decisive, and open to wise counsel and coaching? The answer
is obvious; of course you do. Then hear this again
- become that kind of person yourself.
Right now, take time to think and plan and
put down the goals and aspirations that will make you, your
life, and your business more attractive to the kind of people
you would want for clients. Get a notebook and write some
focused answers to the following questions.
Successful - What does success
mean to you and what do you plan to do this year to heighten
your personal and professional success?
Goal-Directed - What do
you want to have, to do, to become, and how do you want to
help others in the next three years? Which of these goals
are the most important? How will you start to turn the list
into reality?
Influential - What do you
plan to do to heighten your influence with the kind of clients
and prospects you seek to attract? How will you build your
reputation in your community? How will you increase your professional
reputation to those who are centers of influence and can recommend
you to others?
Courageous - What
risks do you plan to take this year which will help you overcome
fears and become a person of great courage?
Decisive - What resolutions, decisions
will you make, and actions will you take that you have been
procrastinating on for too long?
Counsel and Coaching - Since you cannot
be an expert at everything, and all the best have coaches
(Tiger Woods, Luciano Pavoratti), what kind of coaching and
mentoring will you be open to and seek out in the immediate
future?
Changes come slowly, but if you will take this challenge seriously,
you will discover that these goal setting exercises will not
only change your business, they will change your life ...
and you will become the kind of person you would love to have
for a client, and that is the first lesson in marketing you
... because you make the difference.
This is the book that
will help you perform at your best. Overcome your fears, create
a powerful image, decide what you want in your life and business,
and then market yourself with confidence, creativity and high
impact.
Stan Hustad is a performance coach
to leaders and entrepreneurs in our industry. He is the author
of YOU Make the Difference: The Financial Advisors Performance
Guide to Marketing You! He provides presentations and
workshops to help insurance and financial advisors perform
at their best and market themselves with confidence, creativity,
and high impact. You can reach him at 612 729-0420 ptmark@aol.com,
www.ptmgroup.com
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