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© Copyright 2003


Massachusetts Mutual Life Insurance Company and affiliated companies
Springfield MA 01111-0001

MassMutual Financial Group is a marketing designation (or fleet name) for Massachusetts Mutual Life Insurance Company (Mass Mutual) and its subsidiaries.


MAY, 2003

Use Leadership Principles to Improve Closing Ratios
and Drive up Policyholder Retention!

by Michael Beck

We're in an interesting industry. People generally relate to their insurance and their agents in a manner similar to the way they relate to their garage door openers and coffee makers. Let me explain...



So You're Going to Make a Speech
by Patricia Fripp, CSP, CPAE

Congratulations! You've been chosen (or drafted) to deliver a speech. Vigorous polishing makes your talk tighter, more powerful, and less likely to bore or irritate your audience.


Because That's Where The Money Is
by Martin R. Baird
What a wonderfully simple premise. Banks are robbed because they have money. The reason to work with your favorite companies on your next seminar is because that's where the money is.


The Changing Language of Long Term Care
(The Fourth article in the series)
by Laurel Stauffer-Daly, CLU, ChFC, LUTCF
This article brings us up to the middle of the alphabet of terminology relevant to the senior market. This segment looks at the "m's"- Medicare, Medicare Supplement coverage, and Medicaid.



Liability Free Writing:
You Can Do It!

Sue Hershkowitz-Coore, CSP
Most of us agree that the reason sharks don't eat lawyers is professional courtesy!
Think about what you're writing. Who is it helping? Why are you saying it? Does the possibility exist that what you're writing may come back to haunt you? Think about secondary readers. What might they read into it?


A Cruise, "The Blues" and that Mid-life Muse:
Dreaming, Dreading and Designing "The Big Picture"

by Mark Gorkin, LICSW

The Stress Doc playfully and poignantly reflects on luxury cruise life and the aftermath -- a return to reality. Challenging career and relationship issues await at home port. Has the Doc discovered a "seriously funny" land based life jacket?


Why The Easy Ones Get Away
by Norm Trainor
Kelly Welles couldn't figure it out: she seemed to have little trouble keeping the tough prospects; it was the easy ones that got away.

Creating Opportunity from Adversity:
Successful Producers Improvise, Adapt and Overcome!

by William L. Willard, CLU
Business is all about adaptability. If history has shown anything, it has underlined both the importance and difficulty of preparing for the unexpected. Here s how one producer I know is profiting from it by turning adversity into opportunity.


Time Management Tips
by John Boe
Everyone is given exactly the same amount of time each day. It is up to us to manage this time as we would any other precious, nonrenewable asset. In the world of commission sales, time is indeed money! Time management is at the very core of being a successful salesperson.


The Power of Active Listening
by Bill Brooks

It is a commonly known fact that when you listen intently to what someone is telling you, you are going to have a much more positive reaction when it is your turn to be heard. Unfortunately, salespeople seem to forget this all-important fact when they are attempting to convey the value of their product to their prospect.


Why Financial Seminars Are Terrible and What To Do About It! Part IV
by Michael Lovas
, , C. Ht.
The Values Controversy. This article is taken from Michael's workshop "Psychological Persuasion for Financial Seminars."


Managing Spending From Today's
Self Directed Retirement Accounts

by Robert J. Phillips

Over 69.4 million American Baby Boomers will be retiring over the next 28 years. Unlike their parents and grandparents, boomers will not likely be able to rely on a company pension or the government to fund their retirement.


You Are in the Communication Business
(First in a series of Nine Articles)
by Stan Hustad, Performance Coach
You are in marketing, and that means you are in the communication business. But to be successful in this industry you must be a communicator.