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Business
Is Simple:
It's the People Who Make It Complicated
by Michael McKinley
Maybe you read the title and said, "No,
this job of mine is complicated, this business is complicated, and
it's getting worse!" Maybe you've even thought about going
off on your own and becoming a "one-person show." Many
of the businesses I patronize forget about the simple basics. I
have a friend who describes business by saying, "Take care
of your customers, take care of your people,
count your money." Too simplistic? Maybe. But let's take a
look at where we've come from in business.
 CRM
- Client Relationship Management
by Ed Morrow, CLU, ChFC, CFP, RFC
CRM - Client Relationship Management (also referred to
as Customer Relationship Management) is a term that is gathering
serious attention from attorneys, accountants, merchants, bankers
and financial advisors. CRM applies modern technology to strengthen
the client/customer relationship on a cost-effective basis and it
can have a dramatic impact on your future income!
The
Top 3 Resume Mistakes of Career Changers and How to Avoid Them!
by Rita Fisher
Nobody cares what you do on the job. I mean,
if you are a Receptionist or a Sales Broker, you have the same duties
every Receptionist or Sales Broker has, right? But before you sock
me in the head for being rude, let me tell you this. Even though
companies don't care about WHAT you do on a daily basis they do
care about the RESULTS of what you do?
Marketing,
Event Sponsorship and Leverage-A Combination for Success
by Martin R. Baird
I'm often asked about doing seminars as a
business-development tool and I've explained many times that I think
seminars on nonfinancial topics can often be the most effective.
Basically, what's involved is a financial advisor sponsoring an
event that prospects are interested in. It gives the advisor exposure
and those who attend will remember who made the program happen.
How
to Avoid the 6+1 Mistakes Salespeople Make Using PowerPoint
by Dave Paradi
One of the most insulting things salespeople do is to stand and
read the slides word for word to the customer, not adding anything
to what is on the slides. This is a mark of lack of preparation.
Your slides are there only to give context to what you want to say.
If all you are going to do is read the words to them, e-mail the
text to the customer and let them read the words themselves.
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 Personal
Credibility Is Essential To Sales Success
Bill Brooks
The value system of our society has shifted dramatically during
the last two decades. The new values demand a totally different
approach to selling than those that were in favor under previous
value systems. These value shifts have occurred not only for buyers,
but for sellers as well. Value-based selling demands a new value
structure. As Bob Dylan sang years and years ago, The Times They
Are A Changing! And I think that you and I can both agree that times
are really changing!
Buyer
Beware: Choose A Business Coach Carefully To Get The Results You
Want
by Jim Jenkins
Consider this scenario. A colleague suggests you get a
business coach. Via the Internet, you find one close-by. The woman
says she'd love to help. She charges $300 a month for two 30-minute
calls. It seems like a good deal, so you eagerly sign on the dotted
line. Next, you are sent to a website to learn your Enneagram type.
This personality quiz doesn't seem to connect with marketing your
business. You call the coach. She says that you rank a "two"
and that you're trying to please everybody. She says that you should
take better care of yourself. She says you need to take nature hikes,
yoga lessons, and long bubble baths.
 Three
Common Mistakes Advisors Make And How to Avoid Them
by Bill Bachrach, CSP
Near the end of last year, I called someone who had purchased a
year-long program but had bailed out at about the halfway mark.
As we talked, I reminded him that he had paid for a full year of
training and coaching and offered to help him get more of his money's
worth before time ran out.
Relieving
Client Pain: The After Tax-Season Sales Opportunity
by Art Leaffer
This is the time of year when small business owners and
the self-employed writhe in pain as they write big checks to the
IRS. Like all traumatic events, this one will stick with them for
a while but then the pain will slowly dissipate - until next year.
But while the pain lasts, they want relief.
 Image
Is Not Everything, But It Is The First Thing
by Stan Hustad
The marketing gurus of the past few years have had a mantra; Image
is Everything! In the world of fashion and entertainment
that may be true, but for you it is slightly different but very
important. It is; Image Is Not Everything, But It Is The
First Thing. In order to market you and your business you
must be very intentional about creating an image. An image says
something about you but it uses no words. What does your image say
about you?
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