 Make
a Choice: Have Fun Every Day
by Joel Zeff
Yes, it is harder to have fun at work these days. Pick any
of the following to zap your enjoyment out of work: soft business; an economy with
no sure direction; mergers; layoffs; or restructuring. Should we stop having fun
at work? Should we feel guilty if we have fun? How do we bring back the fun? How
many more questions will I ask in this paragraph?
 Use
the Internet Effectively
by Ed Morrow, CLU, ChFC, CFP, RFC
For a financial advisor, a website is as much
a basic necessity as a business card or telephone. It is a critical aspect of building
your referral network. Financial Visions provides a professionally compliant site
along with tools to help you develop your business, including response forms, pages
to promote your firm, "send to a friend" functionality, email aliases for
campaign tracking, and regular marketing and business development tips.
9
Tips For Acing That Interview
by Rita Fisher
Research, research, and research some more about the company
you are applying for (via Internet, newspapers, trade publications, newsletters,
and of course, your library's reference desk). The more you know about what they
do, how they operate, the better. Use this knowledge in your interview.
Erasing
Prospecting Worries
By Doing Seminars The Right Way
by Bill Harris
Whenever you can give 25 to 50 people the opportunity to say
"yes" to you in one hour's time, that's smart business. That's the seminar
business.Without a doubt, client seminars can be the most effective way to erase
all prospecting worries.
 The
Power of Introductions
by Norm Trainor
The following is based on one of The Covenant Group's clients, Andre
Lamonte. All of the names and telling details have been changed to
preserve client privacy. Special thanks to my friend and client
Harry Shepler of Shepler Financial Group for providing the system
profiled in this case study. |
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 Put
More "Sell" Into Your "Show And Tell" Sessions
Bill Brooks
One of the most critical points in a sales situation is when you actually show your
product or describe your service to your prospect. The way that you pass through
the actual application stage of a sales situation can either make or break your sale.
Today, the best advice in terms of this point of the sale is to trade the word "demonstrate"
for the word "apply." Here is the best way to apply your product or service
to the wants, needs or problems of your prospects.
 The
New Sales Paradigm - Value Creation
By Jill Konrath
I could tell something was terribly wrong the moment she
walked into my office. Karen, an extraordinarily bright and talented
young woman, usually exuded vitality and confidence. But that day
she dragged herself in and slouched into the chair, all the while
shaking her head back and forth as if in disbelief.
 Are
You Willing To Do What the Goal Demands?
by Bill Bachrach, CSP
You already know what it takes to succeed: Fill your appointment calendar with qualified
people, convert many of those prospects into clients, competently do your job, and
deliver an experience for people that creates loyalty and motivates them to introduce
you to others.
Copywriting
Tips for Sales-generating Brochures
Karon Thackston
Brochures have held an important place in marketing plans
for longer than most of us can remember. There is no doubt that
they have the ability to generate sales and increase revenues. Why
then do so many of them fail? There are several aspects of copywriting
for brochures that amateur writers don't consider.
 Decide
What You Want, Assume You Can Have It
by Charli Williams
The word "visualization" is really a misnomer. It is not
necessary to see something with your mind’s eye, as you would
with your organic eye. It simply means to see, sense, feel (emotionally
and with the physical senses) or imagine your desired outcome, or
goal.
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