|
 |
Marketing YOU
Some Summer Reading Just for YOU!
By Stan Hustad
|
Summer is a time for relaxation, reflection,
renewal, and for some good reading. The time by the lake or
pool, or sitting on the deck in the early evening can be a
time to read for relaxation and for a time to learn how to
be better at being you and for learning how to better market
you.
Recently a client asked me for some summer
reading suggestions that might help them get geared up to
be better at building their business and marketing themselves
in the year ahead. I was able to suggest a few and with your
permission may I pass on some of these suggestions to you
too!
NAIFA is committed to helping you be a business
owner, not just an agent or advisor. One of the best books
to help you think this way is the long time business best-seller
RICH DAD POOR DAD by Robert Kiyosaki. This
book is a story that will share a number of lessons about
how to become "rich" and why you need to be a
business builder. It also shows you how powerful storytelling
can be in getting your message across.
Another great book to help you think differently
and learn some of the ways that successful people think is
THE MILLIONAIRE MIND by Thomas Stanley. There
are all kinds of seminars to teach you how to market to the
affluent. Most of them do not have a clue. First you need
to learn how successful people think, then what they do, and
how you must be like them in order to influence them. This
book helps.
If you really want to get serious about being
a student of marketing read a classic. Theodore Levitt's
THE MARKETING IMAGINATION is an easy to read
but very informative overview of what marketing means in terms
of you and your business.
If you have not yet read THE EXPERIENCE ECONOMY:
Work Is Theatre & Every Business a Stage by Joe Pine and
Jim Gilmore you are not yet ready to survive and thrive in
the new century. You need to understand how business works
today and how you can stop the slow but certain slide into
just being a peddler of commodity products.
Instead of being a peddler of products why
not be an extraordinary advisor. So read CLIENTS FOR
LIFE: Evolving From An Expert For Hire to an Extraordinary
Advisor by Jagdish Sheth and Andrew Sobel. Here you
will learn the character and professional qualities necessary
to be a great counselor and advisor.
Speaking of character, a moving and easy
to read is WHEN CHARACTER WAS KING by Peggy
Noonan, a columnist for the Wall Street Journal. It is an
example of great writing and a loving tribute to Ronald Reagan
and the qualities that went into his life and work.
Today all of us in life and in our industry
are challenged by the problems of aging. Make a point to read
some time in the next year THE FORGETTING –
Alzheimer's: Portrait of an Epidemic by David
Shenk. It will challenge you to have a better understanding
of this disease, to living better yourself, and to being a
person of empathy and compassion.
Remember that you will be valued and able
to market you because you have greater wisdom, understanding,
and compassion. These summer "reads" will help
you be a better YOU in order to better Market YOU.
This is the book that
will help you perform at your best. Overcome your fears, create
a powerful image, decide what you want in your life and business,
and then market yourself with confidence, creativity and high
impact.
Stan Hustad is a performance coach
to leaders and entrepreneurs in our industry. He is the author
of YOU Make the Difference: The Financial Advisors Performance
Guide to Marketing You! He provides presentations and
workshops to help insurance and financial advisors perform
at their best and market themselves with confidence, creativity,
and high impact. You can reach him at 612 729-0420 ptmark@aol.com,
www.ptmgroup.com
|
