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Marketing
to the Affluent:
How to find and sell to them
by Kerry Johnson, MBA, Ph.D.
She uses her bank more for making investments than for borrowing.
She would have been Robin Leach's last choice for a spot on "Lifestyles
of the Rich and Famous." She is more interested in her family
and coupon clipping than in champagne and caviar dreams. Sound pretty
average, right? How affluent would you expect these people to be?
If you guessed current members of a lower middle class bowling league,
you're dead wrong. These people are part of America's new elite
rank of millionaires.
 What
to do When Your Boss is a Jerk
by Coach Rachelle Disbennett-Lee, MS, MCC, CTC
If you have worked for anytime
at all, you have had the opportunity to work with a difficult boss.
I have had the pleasure of working with many over my lifetime and
have learned a few interesting ways to handle a difficult boss.
 Some
Summer Reading Just for YOU!
by Stan Hustad
Summer is a time for relaxation, reflection,
renewal, and for some good reading. The time by the lake or pool,
or sitting on the deck in the early evening can be a time to read
for relaxation and for a time to learn how to be better at being
you and for learning how to better market you.
 A
Clearly Defined Career Path
Brad Worthley
Many times in our roles as leaders we encounter
what I would call the "rebels". You know who I am talking
about; they are the employees that want to do it their way, or don't
always conform to the conventional wisdom that we have embraced
over the years. I am going to ask you to take a deep breath, and
instead of getting anxiety over these folks (mostly because we are
exhausted trying to "control" them,) try to find a way
to utilize their energy.
When
You're at the Top and You Need to Succeed--How Coaching Helps Executives
Create Sustained Success
by Jim Jenkins
A 2001 study by Manchester
Inc. showed that coaching brings about major changes in developing
leadership and management skills. Coaching also fosters personal
growth, business agility, and enhanced communication skills, all
of which can significantly impact a company's bottom line.
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 The
Maturity Factor In Sales
Bill Brooks
Winners in any venture are willing to be held accountable
for their own actions and results. Also-rans have no desire to be
part of any equation for failure. The success stories in sales are
certainly no different.
Word-of-Mouth
Marketing Can Be Done With A Little Thought
by Martin R. Baird
I was talking with an advisor recently and he asked a simple question
that has a terribly complex answer. He asked, "How do I get
that word-of-mouth market? How do I get people to talk about me
so I get more clients?" What could be simpler than that, right?
Well, the reason the answer is more complex than the question is
because the question has many answers.
 20
Great Marketing Ideas for Coaches-How to Climb to the Top!
by Rich Fettke, MCC
You are on the way to climbing the magnificent mountain
named.. Your Career! To get to the top depends largely on how well
you market yourself. Below are 50 great ways to help you reach higher
levels of success. Remember, you can do any of these, but please
don't try to do all of them. This large list of ideas is not intended
to have you get overwhelmed. Choose a few strategies and focus on
doing them well. See how they work and then keep what works best
for you...then try a few more.
Natural
Wisdom - The Organic Organization
by Jim Cathcart, CSP, CPAE
Several generations now have been
raised on the assumption that organizations behave as machines.
Our language reflects this: "output, supply chain, production,
human resources, organizational structure, departments, divisions,
work units, person hours, efficiencies, raw materials, finished
products, inventories, re-engineering, etc.".
 Intellectual
Capital:
Take your intellectual property public
by Steven Van Yoder
As a small business, you make your living sharing your expertise
with clients. But you only have so many hours in the day, which
limits the number of clients you can work with -- which, in turn,
limits your income. But there's a way to get around the limitations
of time and space: make your intellectual property available to
a much larger audience by turning it into a tangible product --
a book, a white paper, a piece of software, anything you can produce
once but sell many times.
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