© Copyright 2003

Massachusetts Mutual Life Insurance Company
and affiliated companies Springfield MA 01111-0001

MassMutual Financial Group is a marketing designation (or fleet name) for Massachusetts Mutual
Life Insurance Company (MassMutual) and its subsidiaries.


AUGUST, 2003

412(i) Plans: Advisor Beware -
And Be Aware of these Alternatives

by Scott Cavitt and Roccy DeFrancesco

Many planners are promoting 412(i) Defined Benefit Plans as the "Perfect" Retirement Plan for the small business owners or physicians seeking large, tax deductible plan contributions and guaranteed minimum investment returns. Smart planners will take a cautionary approach and become familiar with these advanced strategies before taking the 412(i) "plunge".



The Changing Language of Long Term Care
(The 7th and Last Article in The Series)
by Laurel Stauffer-Daly, CLU, ChFC, LUTCF

Tax Qualified Plans- Society is experiencing not only increasing longevity and medical technologies never before imagined, but the highest ever percentage of our population in their "senior" years. Recognizing the coming need for long term care services, in 1996, the government, under Clinton, took action and passed legislation (the Health Insurance Portability and Accountability Act) encouraging Americans to purchase Long Term Care Insurance (LTCI). In return for planning financially, purchasers benefit from tax incentives.



Enemy at the Gate
by Norm Trainor
The following is based on one of The Covenant Group's clients, Peter Schalken. All of the names and telling details have been changed to preserve client privacy.Peter Schalken had developed a powerful business strategy to vault him to the next level. Unfortunately, he discovered a group of people determined to ensure he didn't succeed.



Secrets to Making the Most of Your Precious Resources
by Martin R. Baird
I'm bombarded with people who tell me they just don't have enough time. They complain that with their busy schedule, they don't have time to get to all the important things they need to do done. They tell me there aren't enough hours in the day to learn about new concepts in their industry or about trends that could help their clients.



An Innovative Way To Improve Your Company's Bottom Line -Life Settlements
by Jolene D. Fullerton
Amid falling corporate profits and a shaky economy, a new way to improve your company's balance sheet has emerged - Life Settlements. Without cost and job cutting, slashing employee benefits or selling productive corporate assets, your company can achieve significant bottom line improvement by utilizing Life Settlements.



You Have to Believe!
(Fourth in a series of Nine Articles)
by Stan Hustad
The first belief has to be in you and the services you provide. No, it's not just a belief in some company you represent or some product you are selling. It's you. You have to have the confidence in the value that you create and provide for your clients. You have to believe that you have a way, and the wisdom that provides protection and opportunity for them, their family and their business. You have to believe that you can do that and that you do it well.

Personal Responsibility
Use Leadership Principles to Improve Closing

Part 4 of 5: Positive Self and Public Image
by Michael Beck

This month we'll be discussing the fourth key to dynamic leadership: Positive Image - Public and Self. All leadership is leadership by example. The people who follow us usually duplicate half of the good things we do and twice the poor things. To be dynamic, a leader must both "play the part" of a leader and have a solid, positive self image.



Developing Clients into Advocates:
Creating a team of clients committed to building your business

Part One
by Michael E. Brizz, CMC

Imagine the payoff. Your best clients proactively and consistently open doors for you and serve as your advisors as you develop strong positions in the most profitable markets.



6 Steps To A 'Yes'
by Bill Bachrach, CSP

A think-it-over response means something went awry leading up to that moment. The success of what you're currently experiencing is built on the foundation of what immediately preceded it.



Asking A Prospect To Buy Is How You Make The Sale
by Bill Brooks
What happens when you fail to ask someone to buy your product or service? The short version is that you don't get the sale. The longer version is that they buy from someone else, don't buy at all, or defer their decision. In any of these cases you have failed in your role as a salesperson. After all, aren't you paid to make sales?

Resilience and the Art of Rejecting Rejection:
Part I

by Mark Gorkin, LICSW
Rejection hurts, alas, not the end of story. When the "no" shuts down an important project or anticipated contract, one on which expression, excess pride, peer status, and/or security have been riding, then swelling streams of emotions -- shock, sadness, shame, anxiety, and anger... may coalesce into a raging river of grief.



RE - Ignite Your Passion
to motivate yourself and make more money

by Michael Lovas, , C. Ht.
NOTE: In the years I've been doing motivational therapy with people, I've noticed a trend that relates to financial advisors. Experienced advisors are losing their passion for their work. If you can relate to that, you'll find this article takes you a giant step in the direction of restarting your passion. It gives you a simple formula and an effective technique you can use immediately.