© Copyright 2004

 


AUGUST, 2004


Defining the Insurance Customer
by Ed Morrow, CLU, ChFC, CFP, RFC

Do insurance companies really treat their agents and advisor as their valued clients or customers? Are they loyal to them? Do they defend their interests? Well, some do - to an extent.
And others do not - to a very great extent!



Be Willing to Get Tough
by Bill Bachrach, CSP
Nice guys don't have to finish last, but trying to make sure you never piss anyone off is guaranteed to slow you down. If you are serious about your professional goals, you can't be worried about keeping everyone happy.


Mastering The 'Action' Habit
by Kent Sayre
The goal of this article is to close the gap between learning and applying what has been learned. Many people learn a lot of things. The challenge is then applying everything useful learned. To do this, it requires what I call the 'action' habit.


Overcoming Two Big Obstacles To Believing In What You Sell
by Bill Brooks

If you are an honest person, you cannot convince a prospect that your product or service has value unless you believe in it yourself. Even if you try, people seem to have an uncanny knack for spotting a phony.


Getting Over Today's Success
by Dr. John C. Maxwell 

In my office, I have a sign that says, "Yesterday ended last night." It's a great sign because it helps me keep our company's success in perspective. When I want to celebrate because the previous day was a good day, I look at the sign and say, "Okay John, that was yesterday. The party's over. Go home, go to bed and get ready for another day."


How to Build Your Sales Success
on a Solid Foundation

by Tom Beal

Even small children can tell when the tower of blocks they're building isn't going to stand much longer. They also understand when they will not be able to build it any taller. Some try hastily to reinforce their newly built structure to keep it upright...but it's usually too late by then. Why? The foundation was not built properly.

 


The Marks of Distinction
by Mark Sanborn, CSP, CPAE
The biggest problem with excellence: it isn't distinctive. The killer marketplace strategy is to be distinctive: to go beyond excellent to offer something distinct and unique to your company. That way if customers ever go someplace different, they'll miss the distinction you represent and return.


Lead Generation Ideas
by Ray Jutkins
Frequently your current customers will help you ... they'll help you focus. They'll tell you what is important and what is not. Learn from your current customers. When you do, not only will you gain more business from them, you'll learn how to find new customers.


Ethics in Speaking: A Practical Point of View
by Dr. Stephen D. Boyd
Because executives are often speaking in difficult situations, the more credibility they can develop, the more the content will be considered and accepted. Speakers will have little or no impact on audiences if audience members don't respect them and what they have to say.


Decide What You Want, Assume You Can Have It
by Charli Williams

The word "visualization" is really a misnomer. It is not necessary to see something with your mind's eye, as you would with your organic eye. It simply means to see, sense, feel (emotionally and with the physical senses) or imagine your desired outcome, or goal.


7 Strategies for Handling Last Minute Meetings
by Susan Friedmann, CSP

Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn't it be nice that if and when this daunting situation arose, you were well prepared with all necessary information ready at your fingertips? That's why I've developed the following seven survival strategies to help you plan for the inevitable, because you know as well as I, it's going to happen 'somaday.'