 Master
the Media to Attract Your Ideal Clients: A Personal Marketing System
for Financial Professionals
by Carolyn Hersman, Editor
In his book, Master the Media to Attract Your Ideal Clients:
A Personal Marketing System for Financial Professionals, financial
advisor Derrick Kinney offers insights to how he became the most recognized
financial advisor in his metropolitan area and how others can duplicate
his success.
HSAs/HRAs
for Dummies
by Rob J. Thurston & Anamaria Szekely
This is the first part of a two part article that will give
you practical advice, step-by-step instructions on how to overcome
the five common objections about HSAs/HRAs, how to do plan design,
find trustees, custodians, documents, communication materials, and
administration options.
 Finding
the Right Way to Motivate Your Employees
Chris Widener
Fear, Incentives and Growth
Zig Ziglar says that there are three main ways to motivate people
in general and employees specifically. They are fear, incentives and
growth. Let's take a look at each one.
Consolidation,
Change and Competition
Bill Brooks
I recently completed some interesting
research. The work I did was simple, basic and straightforward. I
reviewed data related to over 60 different clients we had conducted
consulting, training or related assignments for over a 2 year period.
 Don't
Know The Answer To A Question? Turn It Into A Sale!
Jeffrey Gitomer
When a prospect asks a question, and you, Mr. Know-it-all salesperson,
don't know the answer, what do you do? Bigger question: what SHOULD you do? Here's
a hint: it may have something to do with the word "truth."
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 THE
QUEST FOR YOUR BEST:
The Road Map to Excellence in Challenging Times
by Lorna Riley
Excellence. Quality. Superiority. First rate. Exceptional.
Organizations today are focused on being their "the best"
more than ever before. The best in customer service; the best in
quality; the best in teamwork; the best in professional skills.
Why?
The
Power of Buzz
Susan Friedmann, CSP
How did Hotmail gain over 12 million subscribers in 18 months? How
did the very low budget movie "The Blair Witch Project"
become such an incredibly successful phenomenon? The answer lies
in the power of "buzz."
 Is
the Business Running You?
by Norm Trainor
Greg's practice generated close to half a million a year in revenue,
but he'd been at that level for the past five years and didn't know
how to get beyond it. Plus, overhead, marketing expenses and a staff
of three took a huge bite out of his income. Generating half a million
so he could take home a third of it didn't excite him anymore.
"If
at first you DO succeed..."
Charli Williams
We all know the old saying, "If at first you don't succeed,
try, try again."Well, there is another, newer saying: "If
at first you DO succeed, try not to look surprised."
 The
Brand Called You
Steven Van Yoder
Every company has a reputation. Everyone you meet will form an opinion
about your company, even if they have not done business with you
yet. The challenge is to manage your reputation so that the opinion
that people have of you is positive. This is what creates a brand.
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