|  Building
A Better YOU & Marketing YOU!
Stan Hustad
(Tenth in a series of articles on personal growth
and performance improvement)
Born To Serve. With this piece
I bring the trilogy of business building, marketing,
and personal improvement articles to a conclusion.
 By
The Rocket's Red Glare:
What Fireworks Displays Can Teach Us About Tradeshows
by Susan Friedmann
Firework displays are a traditional part of summertime
celebrations. There's something about them -- the
noise, the color, the pyrotechnic glory -- that resonates
with crowds. According to some experts, fireworks
as we know them got started in the 10th century. That
means that this basic technology has been wowing spectators
for a very, very long time.
No
Taxation Without Representation
by Big Joe Anderson
During the Revolutionary War, our forefathers fought
with their lives to gain our freedom from a king that
most certainly believed what we called ours was truly
his. The ensuing war was surely over many issues,
but the taxation issue remains close to my heart.
Being
Unique is a Good Thing... Isn't It?
by C.J. Hayden, MCC
New entrepreneurs frequently hear the advice to "be
unique" in their marketing. The basic idea is
a valuable one -- to get attention in a crowded marketplace,
you must stand out in some way. Distinguishing your
product or service from the competition can make your
marketing more effective. Crafting a novel marketing
message can attract the notice of more potential customers.
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 Who
Benefits From Image Branding And Celebrity Endorsements
In Your Market?
Forrest Wallace Cato, RFC, RFMA, FMM, CPC,
CRR
Way back in the Fall 1983 issue of Public Relations
Quarterly Magazine, I wrote, "As professional
competition among insurance agents and financial planners
becomes more crowded and more intense, the professions
will become far more competitive."
 Sales
to the Military
by Ed Morrow,
CLU, ChFC, CEP,CFP®, RFC®
A new piece of legislation has just been introduced,
HR 458, which is aimed at correcting abuses of sales
to members of the U.S. military services, both at home
and abroad. This follows a series of hearings reported
on the sale of very poor quality insurance products
and highly loaded investments. The following portions
of HR 458 will give you some idea of the way the members
of Congress are looking at this issue, and the remedies
that are being proposed.
 How
to Drive Agent Production
by Michael Beck
I'm regularly asked by clients how to increase
agent production. After all, only two things matter
in this business – making a difference in the
lives of others and increasing production. My suggestions
are effective and proven, but nevertheless, are often
not what managers and company executives expect. My
philosophy is simple, but it's not usually what people
want to hear.
 Conversations
with the Affluent
by Derrick Kinney
To succeed with today's affluent investor requires more
than just having a great product line-up. More than
any product available, what the affluent are looking
for is someone who listens and truly understands them
as unique individuals. |
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