|  Niche
Marketplace Demands Exhibitor Efficiency
by Susan A. Friedmann
Right now' the business world is a-buzz about Chris
Anderson's latest book' The Long Tail. Even if you haven't
read it' chances are you've heard of it: the best-selling
business book that predicts the future of business lies
in selling less of more. Niche marketing' Anderson posits'
isn't just tomorrow's trend -- it's today's reality.
 Lower
Stress Means Higher Customer Loyalty
Reduce Your Customers' Stress and They'll Keep Coming
Back.
by Bill Cates
In his article The Marketing Imagination'
Theodore Levitt says' "One of the surest signs of
a bad or declining relationship is the absence of complaints
from the customer. The customer is either not being candid
or not being contacted. Probably both. Communication is
impaired. The absence of candor reflects the decline of
trust' the deterioration of the relationship."
 Capitalize
on a Crisis.
by Alan Parisse' MBA' CSP' CPAE
Calling the first few years since
the turn of the Century "turbulent times" is
like calling the Grand Canyon a hole in the ground or
the Pacific Ocean a nice little lake. World politics'
market forces and technology seem to have ganged up against
the quest for a tranquil' predictable life – or
a stable investment environment.
 What's
Stopping You From Selling More Cash Value Life Insurance?
by Lew Nason
Would you like to learn how to sell more cash value life
insurance? Would you like to be selling 3-5 cash value
policies every week? Then' you must first understand:
Why So Many Agents Struggle With Selling Cash Value Life
Insurance?
GUARANTEED:
You are Selling Yourself Short and Losing Money on a Large
Percentage of Clients!
by Michael Walters
Are you "valuing and identifying your time"
correctly in relation to your ability to earn commissions
and/or fee income? Very few top advisors are; I'm about
to reveal the golden key to leverage your profitability.
|
 The
Impact of Image
by Ed Morrow' CLU' ChFC' CEP'CFP®' RFC®
Madison Avenue marketing
and advertising experts and the opinion shapers of Hollywood
have three phrases that will have significant impact
on your professional career...
 The
Best Stuff vs. The Right Stuff:What Quality Has to Do
with Getting Full Price' Rate' or Fee
by Bill Brooks
If you want to earn a serious income as a salesperson'
you must understand not only what "quality"
really is' but what it has to do with how much your prospects
are willing to pay for the products or services you sell.
You need to know how viable the quality of your product
or service is as a competitive advantage: In some cases'
it may be the single most important reason your prospect
buys.
Want
More Business? Speak up!
by C.J. Hayden' MCC
Speaking in public can be a powerful
marketing tactic for any professional. Public speaking
increases your visibility' boosts your credibility' and
establishes you as an expert in your field. It puts you
in direct contact with potential clients in such an impactful
way that you may find yourself closing a sale before you
leave the room.
I
Wrote Financial Plans For Brad Pitt' Halle Berry' Nicole
Kidman' Matt Damon' Meg Ryan' George Clooney' and …
by Forrest Wallace Cato'
RFMA' FMM' RFC
This financial planner's list continued' as
follows: … Denzel Washington' Winona Rider' Jeremy
Irons' Ben Affleck' Kate Winslet' Catherine Zeta-Jones'
Sean Penn' Nicholas Cage' Jude Law' Renee Zellweger'
and John Travolta. The financial planner indeed had
an impressive group of clients from among Hollywood's
top movie industry names.
 Enhancing
your Practice with an Annuity Purchasing Program
Michael Vaughan
When the conventional wisdom of well established
insurance and investment products is challenged, skepticism
is merited. Sometimes however, closer examination reveals
that a simple, yet fundamental change will deliver substantial
benefits to both individual investors and the agents who
serve them. |
