|
 Who
Benefits From Image Branding And Celebrity Endorsements
In Your Market? by Forrest Wallace
Cato, RFMA, RTIC, RFC
Way back in the Fall 1983 issue of Public
Relations Quarterly Magazine, I wrote, "As
professional competition among insurance agents and
financial planners becomes more crowded and more intense,
the professions will become far more competitive."
The Publisher of Public Relations Quarterly,
Howard Penn Hudson, asked me to expand on this statement,
so I added...
Can
You Change Your Destiny?
by Michael Beck
The other evening I was out having a cigar and a
beverage. While sitting around a fire pit (an outdoor
wood fire), I overheard an interesting conversation.
[We were all sitting and standing pretty close to
one another and this group was talking fairly loudly,
so one couldn't help but hear.] This guy was bemoaning
how bad his life was. He looked to be in his late
twenties. His wife offered a different perspective
on their life, but he would have none of that.
What
Dave Matthews Band has to do With Your Success.
By Annette M Bau
For a few years now, my daughter has been asking me
to take her to a Dave Matthews Band (DMB) concert.
My response has been, “Why would you want to
see a band from my college days?” Because she's
persistent, and I don't see her as much now that she's
in college, I reluctantly agreed. At first, I didn't
understand why she asked us to go with her —
until she asked if I wanted to pay $300 or $1,000
for our three seats, that is.
 Discover…
What Most Agents, Advisors and Planners
Don't Know!
By Lew Nason
Does this sound familiar to you? When you first entered
sales, for the financial services industry, your main
focus was just on finding prospects. If you didn't have
a prospect, you couldn't set an appointment, or close
a sale. Initially, you looked for anyone and everyone
that breathed and was willing to sit down with you.
You contacted your friends, family and everyone you
knew. You asked everyone for referrals. You made cold
calls. You bought leads and you sent out sales letters.
You were constantly told that, if you talked to enough
people, you'd always find a few people who needed what
you are offering, and they would buy your product or
services. |
|
|
 |
 The
Power of Choice
by John Boe
In aviation, the word "attitude" is a term
that refers to the angle that the plane meets the wind,
if the wings are level with the horizon and whether
the aircraft is climbing or descending. The pilot who
fails to take responsibility for the attitude of his
or her aircraft is in serious trouble. And likewise,
any leader who fails to control his thoughts and take
responsibility for his attitude runs a similar risk.
Financial
Planning for Clients in Crisis by Alexandra Armstrong
Financial planning isn't the first thing people
think about after a terror attack, a natural disaster
or in wartime. But after taking care of basic needs
for security, shelter, food and medical care, people
soon realize they have to make crucial financial decisions
at the worst possible time.
 Riches
in Niches: Why I Became A Nichepreneur
by Susan Friedmann
It's safe to say that I was good at my job.
Actually, very good at my job. I loved working in public
relations, and invested time, energy and money into
my career. It showed, too -- my clients were pleased,
my supervisors was pleased, and I was pleased with the
work I did.
 How
to Get Higher Quality Referrals
by Bill Cates, CSP
Whether you've asked for a referral or one has
been volunteered, what do you usually do with it? Do you
just say, "Thanks, I'll let you know what happens,"
or do you linger a little longer to learn more about your
new prospect?
POOR
JOHN
ByDr. Donald E. Wetmore
John did not get his raise but it's not his fault because
he did not get his promotion because he did not get all
his work done on time because they gave him too much to
do and because he was late yesterday because he had to
stop for gas because he didn't stop for gas the night
before because he was late coming home....
Sit
Still
by Coach Lee
Gosh, life is busy. It seems that everyone is rushing
to do something, be someplace or get caught up. The real
danger in rushing is that one can get so busy that life
will pass by. It pays to slow down and enjoy life. Take
in the simple pleasures and enjoy the moment. I have observed
that, with all this rushing, people still feel that they
are missing out on something. They are, their lives. Slow
down, sit still and enjoy life in the slow lane every
once in a while.
|
|
