|  The
Secret Weapon Every Savvy Exhibitor Should Use
by Susan Friedmann
You're standing, with your booth staff, in
your exhibit at a large tradeshow. This is one of the
best shows you regularly participate in as it attracts
a sizeable number of your target audience. Your team
is prepared. Your display looks terrific. You've got
interactive demonstrations, you've sponsored a speaker,
and your giveaway items convey your marketing message,
appeal to your target audience, and are in plentiful
supply.
 Do
You Plan Your Client’s Death?
by Ed Morrow' CLU' ChFC' CEP'CFP®'
RFC®
Do you as a financial advisor help your client decide
when to die? Well, some persons believe that takes place
in our industry – and to some extent it does!
 Increasing
Your Life Insurance
Sales Appointments…
Lew Nason
Would you like to learn how to sell more cash value life
insurance? Would you like to be selling 3-5 cash value
policies every week? Then' you must first understand:
Why So Many Agents Struggle With Selling Cash Value Life
Insurance?
 Group
Long-Term-Care Insurance:
How to Cash in on this Hot Voluntary Benefit
Wilma G. Anderson
Long-term-care insurance is poised to become
a top voluntary benefit. Employers like LTCI because
it can help employees stay productive at work instead
of having to take time off to care for their parents
and struggle with the additional financial stress. And
LTCI is a wide-open field, as only a few percent of
Americans have it.
 Your
Biggest Sale of the Year
Maura Schreier-Fleming
How many people do you know who work for more
than one manager? If you're in sales, you do. Commission
salespeople's managers are their customers because the
customers pay their salary; salaried salespeople work
for their customers as well as a manager. Serving so many
masters can be a challenge when it's time for your annual
review. Here is how you can maximize the results of your
performance. |
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 The
Death of Financial
Planning's "Magic" Founder
Forrest Wallace
Cato, RFMA, FMM, RFC
On the first day of Spring, March the
21st, 1997, at 1 p.m., a great American died. He was
great because he envisioned a system, devised practical
procedures and processes, and even created a structured
establishment, that enabled millions of Americans (mostly
in the middle class) to reach their financial goals,
to obtain financial security, and to enjoy more successful
lives of choices, independence, and dignity. He achieved
all this without ever once receiving one single dollar
from the federal government for his contribution to
mankind, or for himself. Actually, the federal government
made everything more difficult for him during his many
years of struggle.
 Organizations
as Ecosystems
Laura Stack, MBA, CSP
Why does your organization care about employee productivity?
In order to be successful, your organization must both
make money and save money. To make money, it must find
and keep customers. To save money, it could reduce benefits,
staff or salaries, reduce the quality of its products,
cut costs and expenses, or improve employee productivity.
 Achieve
Your Goals Sooner by
Implementing the "Most Program"
Bill Bachrach A favorite saying that I've
heard over the years is, "The solutions are often
obvious once you get the questions right."
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